Services
Everything your brand needs. Built for capacity, not dependence.
Four areas of work, one person doing it. Most engagements pull from two or three at once, because that's how the problems actually arrive.
Brand and Strategy
Positioning, brand standards, and the annual plan that makes everything downstream easier to decide.
- Brand standards and guideline development
- Naming and identity from a blank page
- Annual marketing and comms calendars
- Templates, standards, and handbooks
Corporate Training
Practical sessions that build real capability, so your staff can run the work without me.
- LinkedIn best practices
- Personal branding for staff and executives
- Email, social, and content workshops
- Building an internal marketing function
Communications
Getting your story in front of the right people, told the right way, on a schedule you can hold.
- Overall communications strategy
- Member and stakeholder communications
- Thought leadership and media relations
- Email marketing systems and campaigns
Events and Digital
From intimate gatherings to full conference delivery, plus the digital presence around them.
- End-to-end conference and event production
- Websites, including all copy
- Social strategy and content programs
- Event marketing and delegate communications
How we work together
Ongoing marketing leadership, typically three to twelve months.
A defined scope with a finish line: brand standards, a website, an email system, a conference.
Workshops and playbooks that leave your team running the work themselves.
In detail
What each engagement actually involves.
Open any area to see the work, what you end up with, and how long it usually takes.
01Brand and StrategyWhere most engagements start.+
The work
- Positioning work: who you serve, what you claim, and what you stop saying
- Brand standards: logo use, colour, type, photography, and voice
- Naming and identity for new organizations or sub-brands
- The annual marketing and communications calendar
- Auditing what exists and deciding what to keep
What you end up with
- A brand standards document your team can hand to any supplier
- Templates for the things you make most often
- A twelve-month calendar with owners and dates
- A written positioning statement everyone can repeat
02Corporate TrainingSix topics, built around your team.+
The work
- LinkedIn best practices, the session most teams start with
- Personal branding for staff and executives
- Email marketing and automation
- Social media strategy and content
- Content and copywriting
- Building an internal marketing function
What you end up with
- A written playbook in your brand and language
- Templates built during the session from your real content
- Slides and a recording for anyone who missed it
- A 30-day plan with named owners
03CommunicationsStrategy plus the discipline to run it.+
The work
- Communications strategy across every channel you use
- Member, stakeholder, and internal communications
- Thought leadership programs and bylined content
- Media relations and press materials
- Email marketing systems, from platform setup to sequences
- Crisis and issues communications planning
What you end up with
- A comms strategy tied to your business calendar
- Message frameworks for your key audiences
- A working email system with templates and segments
- Approval workflows that do not stall everything
04Events and DigitalConference delivery, and the presence around it.+
The work
- Full conference production: program, speakers, run of show, suppliers
- Smaller events: member mixers, roundtables, dinners
- Event marketing, registration, and delegate communications
- Websites, including all copy and structure
- Social strategy and content programs
- Post-event reporting and follow-up campaigns
What you end up with
- An event delivered, with a run book for next year
- A live website your team can update
- Registration and delegate comms sequences
- A content library from the event itself
Selected work
A look at what a full engagement covers.
Venture Capital Association of Alberta
Hired to deliver a conference. Stayed to rebuild the brand, simplify the communications, and ship a new website. Delivered on 15 to 20 hours a month.
- Brand standards Guidelines developed from the ground up.
- Email marketing A new system built and handed over.
- Website New site, including all copy.
- Strategy and training Comms strategy plus training for their team.
Not sure which of these you need?
Most people aren't at first. Tell me what's not working and I'll tell you where I'd start.