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About Alex

I've spent my career building things.

Brands, companies, teams, and the kind of events people are still talking about a year later.

I earned my Bachelor of Commerce in Entrepreneurial Management from Royal Roads University, then spent years as a facilitator and business advisor with Alberta Women Entrepreneurs, working directly with hundreds of founders on strategy, marketing, and growth. That experience gave me an unusually broad view of what actually works for businesses at every stage.

It also led me to found Simplified Social, a digital communications agency I built on the back of those relationships and sold in 2021. Running an agency taught me everything about the craft. It also taught me something about the model: the bigger an agency gets, the further the person you hired gets from the work you're paying for.

Alex, founder of Type A Marketing and Events
Alex
Founder · Fractional CMO · 2x Builder
EducationBCom, Royal Roads University
Previous companySimplified Social (founded & sold)
Who you work withAlex, directly
Clients at a timeBy invitation

When I decided what came next, I chose differently. Type A is deliberately a practice of one. No account managers, no junior staff learning on your dime, no overhead built into your invoice.

Since selling Simplified Social, I've kept building, founding and operating multi-location businesses, leading marketing for member organizations, and producing events from intimate gatherings to full conferences. That operator experience is what I bring to every client.

"The name is Type A for a reason. The details matter to me, probably more than they should. Lucky for you."

Let's work together ↗
Selected work

A look at what a full engagement covers.

Member association

Venture Capital Association of Alberta

A full marketing and communications build, from brand foundations through to the systems and training their team runs today.

Visit vcaa.ca ↗
Brand standardsGuidelines developed from the ground up.
Email marketingA new system built and handed over.
WebsiteNew site, including all copy.
Strategy & trainingComms strategy plus training to support their team.
Kind words

What clients say

"She came in, understood the business immediately, and built a marketing engine that actually worked. We still run on the systems she created."
CEO, B2B Technology Company12-month engagement
"The conference was the best we'd ever run. Flawless execution, and our team actually understood how to do it next time. That's rare."
Head of Operations, Industry AssociationAnnual conference delivery
"Our team went from avoiding LinkedIn to actually enjoying it. Within six weeks of the training, three staff members had been approached with speaking opportunities. The ROI was immediate."
Head of People, Financial Services FirmLinkedIn team training program
Let's talk

Ready to make your brand impossible to ignore?

I take on clients by invitation, a small number at a time. If you're ready for senior-level thinking without the agency overhead, let's talk.

Or email me directly at alex@typeamarketing.ca

Type A Marketing and Events
Services About Work Kind Words Get in touch
alex@typeamarketing.ca
Calgary, AB. Working with clients anywhere.
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