Training that leaves your team able to do the work themselves.
Every session is built around your brand, your channels, and the people actually doing the work. No stock decks, no theory without practice, and a written playbook your team keeps.
Teams doing marketing alongside their real job.
Small teams wearing many hats
Marketing sits with someone whose title says something else. They need a system, not more advice.
Member and industry associations
Staff who need to communicate credibly on behalf of an organization their members trust.
Organizations building in-house
You've decided to stop outsourcing. Training is how the new function gets off the ground properly.
Six things I train, and what each one covers.
Sessions are built to order. Most engagements combine two or three of these rather than running one in isolation.
01LinkedIn best practicesFlagship session. The one most teams start with.+
- Profile optimization: headline, about section, featured work
- Content pillars, so people know what to post and why
- A posting cadence that survives a busy month
- Engagement that works: commenting, DMs, connection strategy
- Reading the numbers: reach, profile views, and inbound
Everyone rewrites their own profile and drafts a post before they leave. Nobody walks out with homework they won't do.
"Our team went from avoiding LinkedIn to actually enjoying it."
02Personal branding for staff and executivesVisibility for the people, not just the logo.+
- Finding a point of view worth following
- Aligning a personal voice with the organization's brand
- Pursuing speaking, podcast, and panel opportunities
- Being visible without oversharing
- A bio, headshot, and boilerplate that travel well
LinkedIn best practices. Personal branding sets the direction, and the LinkedIn session is where people put it into practice.
03Email marketing and automationThe channel you own, run properly.+
- List architecture and segmentation that stays maintainable
- Subject lines and preview text that get opened
- Templates your team can reuse without breaking them
- Welcome, nurture, and re-engagement sequences
- Deliverability, CASL compliance, and list hygiene
- Reading the report and deciding what to change next
Taught in whatever you already use. If you're choosing a platform, that conversation happens in the scoping call rather than the session.
04Social media strategyFewer channels, done deliberately.+
- Choosing platforms on purpose, not by default
- Content pillars and a calendar that holds up
- Getting five pieces out of one idea
- Community management and response protocols
- What to measure, and what to stop measuring
We work from your real year: your events, your busy season, your announcements. The output is a calendar you could publish from on Monday.
05Content and copywritingSo five people sound like one organization.+
- Finding the story inside work you already do
- Structure: leads, hooks, and closes
- Writing for skimmers without dumbing it down
- Editing your own work before it goes out
- Building a house style guide people actually open
A short house style guide written in the session, using your own copy as the examples. Not a forty-page document nobody reads.
06Building an internal marketing functionFor leaders, not just the marketing team.+
- What to hire first, and what to keep outsourced
- Role definitions and realistic workloads
- The systems, templates, and calendars a small team needs
- Approval workflows that don't stall everything
- Reporting up: what your board or exec team needs to see
Whoever owns the budget, plus whoever will run the function day to day. It works badly with only one of the two in the room.
However it fits your calendar.
One topic, done properly. The most common starting point.
Two or three topics with time to build the outputs.
Sessions spaced so the team applies each one before the next.
Sixty to ninety minutes. Raises the floor across a whole staff.
One on one, usually personal branding and visibility.
I train your lead, who then runs it for everyone after me.
Every format runs in person or virtually. In person works better for anything with a practice session.
Every engagement is scoped to your team, your goals, and your budget. Format, group size, and how much gets built for you all move the number. We'll land on it in the scoping call.
The session ends. The materials stay.
Training that lives only in someone's memory is training you pay for twice. Everything is documented in your brand, so the next hire can pick it up.
Everything covered, written down, in your brand and your language.
Built during the session using your real content, not a generic sample.
For the people who couldn't be there and the ones you hire next year.
Named tasks and dates, so momentum doesn't die the following week.
Four steps, about three weeks.
Forty-five minutes on what's breaking down, who's in the room, and what has to be different afterwards.
I write the session around your brand, your channels, and your examples. You see the outline before we run it.
Half day, full day, or spread across weeks. Always hands on, with real work produced in the room.
Playbook, templates, slides, and a 30-day plan. Then a check-in a month later to see what stuck.
Tell me what your team is stuck on.
The scoping call is free and useful whether or not you book anything. I'll tell you if training isn't the answer.