Your brand,
treated like it's mine.
Strategy and execution from a 2x founder and fractional marketing executive. No layers, no handoffs. Just senior-level work that makes you stronger after I step back.
Everything your brand needs. Built for capacity, not dependence.
Brand & Strategy
Annual comms calendars, brand positioning, and the strategic scaffolding that makes everything else work. Built to last beyond our engagement.
Corporate Training
Practical marketing training for internal teams: workshops, playbooks, and programs that build real capability and leave your staff ready to run without me.
PR & Communications
Media relations, thought leadership, and communications strategy. I get your story in front of the right people, told the right way.
Digital & Social
Email marketing, social strategy, and content programs built for traction. Plus the templates and systems to keep them running after I'm gone.
I build the capacity to sustain it.
Internal team stand-up, staff training, playbooks, and systems, so you're stronger the day I step back than the day I arrived.
Ongoing marketing leadership, typically three to twelve months.
A defined scope with a finish line: brand standards, a website, an email system, a conference.
Workshops and playbooks that leave your team running the work themselves.
I've spent my career building things.
Brands, companies, teams, and the kind of events people are still talking about a year later.
I earned my Bachelor of Commerce in Entrepreneurial Management from Royal Roads University, then spent years as a facilitator and business advisor with Alberta Women Entrepreneurs, working directly with hundreds of founders on strategy, marketing, and growth. That experience gave me an unusually broad view of what actually works for businesses at every stage.
It also led me to found Simplified Social, a digital communications agency I built on the back of those relationships and sold in 2021. Running an agency taught me everything about the craft. It also taught me something about the model: the bigger an agency gets, the further the person you hired gets from the work you're paying for.
When I decided what came next, I chose differently. Type A is deliberately a practice of one. No account managers, no junior staff learning on your dime, no overhead built into your invoice.
Since selling Simplified Social, I've kept building, founding and operating multi-location businesses, leading marketing for member organizations, and producing events from intimate gatherings to full conferences. That operator experience is what I bring to every client.
"The name is Type A for a reason. The details matter to me, probably more than they should. Lucky for you."
Let's work together ↗A look at what a full engagement covers.
Venture Capital Association of Alberta
A full marketing and communications build, from brand foundations through to the systems and training their team runs today.
Visit vcaa.ca ↗What clients say
"She came in, understood the business immediately, and built a marketing engine that actually worked. We still run on the systems she created."
"The conference was the best we'd ever run. Flawless execution, and our team actually understood how to do it next time. That's rare."
"Our team went from avoiding LinkedIn to actually enjoying it. Within six weeks of the training, three staff members had been approached with speaking opportunities. The ROI was immediate."
Ready to make your brand impossible to ignore?
I take on clients by invitation, a small number at a time. Tell me what you're working on and I'll reply within one business day.